Last month, music-streaming app Spotify released a peculiar number one song in the form of ‘Lean On’, which was performed by Major Lazer. The song was a huge hit in the U.S., New Zealand, Australia, and pretty much everywhere in Europe.
What makes the song’s feat amazing is that the global phenomenon had not only surpassed Ed Sheeran’s ‘Thinking Out Loud’ to be the “most streamed song” last month on Spotify, but its speed in accumulating hits in just a short time was nothing short of astounding. Sheeran’s ‘Thinking Out Loud’ was released in 2014. ‘Lean On’ was featured on Spotify this year but it has over 100,000 more plays than Sheeran’s flagship song.
Proof of Major Lazer’s massive success was his invitation to this year’s prestigious Sziget Festival in the Hajogyar Shipyard in Budapest. He, along with major artists around the world, performed at the 7-day island festival, which is one of the biggest and longest music events in Europe. Major Lazer performed on the sixth day of the event.
Spotify is one of the most popular music apps around the world due to the fact that it makes music more accessible to the public. iTunes may allow people to purchase mp3-format songs for $0.99 each but Spotify allows users unrestricted access to millions of songs for less than a $5 subscription per month. Apps like Spotify are one of the reasons why mobile usage today is in high demand, as well as the cause for the shift in consumer needs from laptops to handheld devices, as asserted by Gaming Realms – an expert in software development intended for online consumption. With Spotify, people don’t need to visit a shop and buy CDs anymore as they can simply stream and download the music for less.
Do you think Spotify will be an industry leader still in 10 years time and continue to shape how we consume music?