When the ownership of the Sziget Festival has changed earlier this year, many spoke of the brand’s potential international expansion. Today, the Hungarian press has revealed that the first steps in this direction have already been taken: according to Hungarian online newspaper Népszava citing Sziget KFT manager Kádár Tamás, discussions are already under way about a similar festival to be organized in Israel, maybe as early as next year.
The event might take place in a location close to Tel Aviv, at a distance from the capital similar to that of the Óbudai Island is from Budapest. The “Sziget” brand will be included in the name of the event in one form or another. Due to lack of time, the event won’t be happening this year – but the discussions about next year’s event are being held as we speak.
The company’s local partner will be Zappa Group, one of Israel’s largest event organizing companies. Over the years of its activity, the company has brought performers like Bobby McFerrin, The Prodigy, The Pet Shop Boys or David Guetta in the country. The company was also involved in the Israeli version of the famous Tomorrowland.
At the same time, Kádár has revealed that the profits of this year’s anniversary Sziget Festival will probably be lower than last year’s event’s, even though the prices of the tickets have grown, and so has the price of beer (700 HUF instead of 650 for a Dreher). He has revealed that the most expensive performance of this year will be Pink’s, but he didn’t reveal the amount paid.
Last year’s Sziget Festival has broken its own record when it comes to attendance. For this year, Kádár didn’t want to guess a total but he admitted that the number of tickets and passes sold falls behind that of last year.
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