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Superstruct Expands Festival Portfolio with Flow

Flow Festival

When Providence Equity Partners bought up Sziget and its sister / satellite events early last year, the message sent by the investors was that the group will continue to expand its event portfolio - and now it does. A few days ago, Superstruct Entertainment, led by Creamfields founder and former Live Nations executive James Barton, has announced that it bought into one of Finland's biggest arts and music events, Flow Festival. Details about the deal called "an investment and partnership agreement" were not disclosed. This is the fourth similar deal struck by Superstruct, after investing in Norway's Øya Festival in August, Sónar Festival